About JuJuBe

JuJuBe is a brand of diaper bags and accessories. The range includes carrycots, backpacks, travel bags, and shoulder bags—everything you need for your baby when you’re on the go.

The company is internationally successful: it has been featured in publications such as the New York Times, E!, Us Weekly, Parenting, Healthline, Fatherly, POPSUGAR, and others, and parents love these stylish yet spacious diaper bags. JuJuBe has even collaborated with major franchises such as Hello Kitty, Harry Potter, Disney, and DC.

On social media, JuJuBe has built an impressive fan base of 335,000 followers on Facebook and 203,000 followers on Instagram. The brand even has a private Facebook community of 14,000 parents who share their love of JuJuBe diapering products.

Want to replace your ordinary travel bag with something more practical? Stay tuned, because this JuJuBe diaper bag review analyzes the brand’s best-selling products, customer reviews, shipping and return policies, and other frequently asked questions to help you make an informed purchasing decision.

Overview of JuJuBe

Joe Croft and Kristin Hunziker founded JuJuBe in 2005. The brand’s website describes the founders as “industry veterans from the apparel, outdoor, and action sports industries” who used their expertise to launch a baby brand.

JuJuBe offers parents a durable, versatile, eco-conscious, and stylish selection of diaper bags. Yes, you read that right—stylish diaper bags!

Based in Irvine, California, JuJuBe has raised the bar for what parents can expect from a baby bag. The brand makes its products from stain-resistant and antimicrobial materials and offers memory foam changing pads—all products are machine washable for maximum convenience.

As part of its mission to support parents, the brand collaborates with media franchises to bring its bags to life. The JuJuBe Unikiki 2.0 collection, for example, is perfect for fans of Japanese clothing brand tokidoki.

The company’s range includes not only diaper bags, but also accessories such as the JuJuBe Be Charged Slotted Card Case. No wonder the brand has already sold more than 1 million products.

Now that you know more about the brand and its practices, this JuJuBe diaper bags review will provide a birds-eye look at the pros and cons of the brand:

Pros

• Wide variety of diaper bags, in different colors, prints, and types (backpack, tote, etc.)
• Lifetime warranty on bags
• Free shipping over $75
• Positive customer reviews about the quality, style, and function of bags, as well as on customer service
• Rewards program
• International shipping
• Cool collections from different media collabs

Cons

• Pricey compared to other diaper bags
• Return shipping costs

The JuJuBe B.F.F. Diaper Bag – The Monarch is a versatile bag with an elegant black print. This bag is a bestseller for good reason: with a total of 12 pockets, a memory foam changing pad, and removable and adjustable straps, the bag is spacious and offers numerous possibilities.

You can carry this elegant bag as a shoulder bag, tote bag, or backpack—an all-in-one model that lets you decide how you want to carry or store your baby’s diapers, bottles, and other items when you’re on the go.

The 12 pockets of the B.F.F. diaper bag – The Monarch are:

• 4 gusseted pockets (interior)
• 3 zippered pockets (exterior)
• 2 bottle pockets on the sides (exterior)
• 1 zippered phone pocket (exterior)
• 2 photo/ID pockets (interior)

We would say you shouldn’t judge a book by its cover, but we judge this bag by its appearance: First of all, the outside is printed in black and has gold zippers (very luxurious). Inside, the bag is a lighter beige color, cappuccino. In terms of appearance, this is the right bag for you if you don’t want to worry about your bag not matching your outfit—black goes with everything.

If you are a hygiene fanatic or just want to maintain a normal level of hygiene, you will be pleased to know that the inside of this bag is treated with silver ions to repel bacteria, while the outside is made of a stain-resistant material that gives stains no chance.

Other features include a top carry handle, metal feet, crumb tray, and machine washability. The dimensions are 35.5 cm W x 30.5 cm H x 16.5 cm D, and the bag weighs 1.2 kg.

The bag is available in several other designs, two of which we will present below (spoiler alert), and it also comes in cool designs, such as the irresistibly cute JuJuBe Hello Kitty BFF bags.

How much does the B.F.F. Diaper Bag – The Monarch cost? That will be $195, please.

JuJuBe B.F.F. Diaper Bag – The First Lady Review

The JuJuBe B.F.F. diaper bag – The First Lady has the same design as The Monarch bag presented above, only with a different print – you can find a detailed description of the bag above!

The First Lady pattern is a classic: black and white stripes. With gold zippers, it exudes an elegant Kate Spade vibe.

The JuJuBe The First Lady B.F.F. bag can be used as a tote bag, shoulder bag, or backpack, depending on your mood! Equipped with 12 pockets, memory foam changing pads, a bacteria-resistant interior, and a leak-proof exterior, this diaper bag is simply magical.

JuJuBe bags are machine washable and easy to fall in love with. This B.F.F. diaper bag – The First Lady costs $195.

JuJuBe Be Right Back – Geo Review

The JuJuBe Be Right Back – Geo Backpack has the same design as the Dutchess model presented above. It features the same memory foam changing pads, ergonomic shoulder straps, a bacteria-resistant inner lining, a dirt-repellent outer material, and numerous pockets.

The Geo pattern is a black and white pattern with shapes that almost look like a chevron but are made up of squares, rectangles, diamonds, and circles. Currently on sale for only $105, but it normally costs $175.

PS: If the Be Right Back is close to what you’re looking for but not quite, check out the JuJuBe Be Prepared diaper bag collection.

Who is JuJuBe for?

Our review of JuJuBe diaper bags revealed that the brand is designed for… *drum roll*… parents! Of course. It is primarily intended for parents with babies. JuJuBe is suitable for both mothers who like to use carrier bags and fathers who like to carry backpacks, and offers a range of models with different patterns.

If you like using travel bags, try the JuJuBe Super Star. Or stick with a classic bestseller like the Be Right Back.

JuJuBe Reviews: What Do Customers Think?

And now for the really interesting information: customer reviews of JuJuBe diaper bags. We took a look at what parents had to say about the bags on the brand’s website, Trustpilot, and Amazon. Don’t miss out!

Firstly, the brand site is overwhelmingly in favor of the brand. It’s yes, yes, and yes all around. Customers on the brand site called the bags stylish, “adorable,” “organized,” “lightweight,” “versatile,” and “durable.”

Here is how customers rated the bestsellers we covered in this JuJuBe diaper bags review:

• B.F.F. Diaper Bag – The Monarch: an average of 4.7/5 stars from 877 ratings
• B.F.F. Diaper Bag – The First Lady: an average of 4.7/5 stars from 877 ratings
• B.F.F. Diaper Bag – Queen of the Nile: an average of 4.7/5 stars from 968 ratings
• Be Right Back Legacy – The Dutchess: an average of 4.7/5 stars from 385 ratings
• Be Right Back – Geo: an average of 4.7/5 stars from 379 ratings
• Changing Pad – Navy Duchess: an average of 4.5/5 stars from 22 ratings

On the B.F.F. diaper bag – The First Lady, one customer wrote these positive words:

“The fabric is sturdy and easy to clean. I think Jujube has improved the design of their bags because they are no longer so heavy. This is the most versatile diaper bag I have ever found. You can carry it as a shoulder bag or backpack. Just great. The straps are comfortable.”

On Trustpilot, the brand has received 3.5 out of 5 stars from 1,626 reviews.

Parents who love the brand say that not only are the bags fantastic, but so is the customer service! Customer service representatives “always responded promptly” and made sure that everything went smoothly with the order.

One customer even said that the JuJuBe team “goes out of their way to connect with their customers like family members.” Just think of the bag and the brand as part of the *insert your last name here* family, helping you make raising your child easier.

Another customer raved about pretty much every aspect of the brand:

“The online ordering process is easy, and the goods are delivered directly to my home in no time! I highly recommend these bags to anyone looking for stylish, durable, comfortable, fantastic bags, backpacks, luggage, and, of course, fantastic diaper bags!”

Amazon sells some JuJuBe products, so we took a look at them to get an idea. The positive reviews referred to the friendly, “fantastic” customer service—in stark contrast to what some Trustpilot reviewers said—and the luxurious quality.

The JuJuBe B.F.F. Diaper Bag – The Monarch has 4.5/5 stars from 101 reviews. Most customers were happy with their purchase and loved carrying their baby bags around. Although the price is higher than other brands, many customers think the price is just right:

“The bag can be washed in the washing machine, which is a big plus when it comes to heavy soiling, which is often the case with babies. The bag is expensive – but considering the quality, good organization, cute design, functionality, and durability of the bag, I think it’s worth the price.”

The Be Right Back Legacy – The Queen of the Nile dazzled customers, who gave it 4.9/5 stars from 12 reviews.

There were overwhelmingly positive reviews. Customers said they “get so many compliments on this bag,” and, to list a few reasons why it’s so great, it is: “very spacious,” “fits everything I need,” “durable,” “designed very well” and, all in all, the “perfect diaper bag.” Who can resist the promise of perfection?

FAQ

Where does JuJuBe come from?
JuJuBe is based in Irvine, California, USA.

Where is JuJuBe manufactured?
We are not entirely sure, as the brand does not reveal much about the manufacturing of its bags. JuJuBe’s headquarters are located in Irvine, California, but according to some sources, the products are manufactured in China.

What are JuJuBe’s shipping terms?
The shipping terms for the US website offer free shipping on orders over $75. Orders under $75 are subject to a $5 shipping fee. Express shipping prices are not listed on the website, so they may vary depending on the state.

Here are the shipping methods:

• UPS Ground Standard Shipping – shipped after 24-48 hours
• 2nd Day – delivered within 2 business days
• Next Day – delivered next business day

Standard procedure with tracking: you get tracking info emailed once it ships.

 

What are JuJuBe’s return policy?
Our review of JuJuBe diaper bags found that returns are accepted within 30 days of receiving the item, provided it is new and unused. (Understandable, considering how unhygienic it looks after use.)

Unfortunately, you have to pay the shipping costs for returns yourself, and orders over $250 are subject to an additional 15% restocking fee.

How to Contact JuJuBe

To contact the brand, please reach out to JuJuBe in the following ways:

• Email: customerservice@ju-ju-be.com
• Phone: 877-258-5823
• Contact form on the website

Customer service is available Monday through Friday from 8 a.m. to 5 p.m. (PST).